The American Way
It appears that the International Bottled Water Association (IBWA) is going after a company called Eco Canteen because of their marketing campaign, which points out the benefits of stainless steel containers over plastic ones. Nothing new here. So, why does the IBWA care so much about a few commercials. Why are they are willing to spend large sums of money dragging Eco Canteen through the courts? Money? Warning other companies not to do the same thing? I don’t claim to know.
But a change is blowing in the wind.
Even though the Food and Drug Administration (FDA) gives their approval and a safety clearance to every plastic food product container in the US, the public is catching on. This cozy relationship between the plastics industry and the regulatory agencies of the U.S. Government is coming under close scrutiny, as never before. I doubt that it will be business as usual pretty soon
